Case Study Update: What Micron Week Did to Traffic

Week 4 of the public case study: the earnings-week spike hit.

The numbers: search impressions for "micron earnings" queries ran ~4x baseline; CTR held; affiliate clicks to Stock Picks spiked ~3x — the "practice the trade" angle converted exactly as predicted.

What worked: the timing posts ("Micron reports Wednesday") — fresh, specific, zero competition in the moment. The evergreen posts held baseline.

What didn't: the "top 10 affiliate programs" post underperformed — the audience came for the news, not the meta-content.

The lesson: timely content is the funnel top; evergreen converts the reader who stays. Next quarter's earnings calendar is already mapped — this is a repeatable cycle.