2026-09-29
7 SEO Tools I Actually Pay For
Not financial advice. Verify claims independently.
The stack that earns its subscription — and the free ones that almost make it.
- Ahrefs — keyword research + rank tracking; the investment that pays
- Google Search Console — free, non-negotiable
- Screaming Frog — technical audits
- Surfer SEO — content optimization
- PostHog — analytics beyond GA (what Stock Picks's affiliate clicks run on)
- Vercel Analytics — Core Web Vitals, free tier
- Kit — newsletter = owned SEO traffic
The honest stack: Ahrefs + GSC + a newsletter platform covers 90% of affiliate SEO. Everything else is convenience.
Put it into practice
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